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Reflecting on a career in Marketing that started out as a happy accident: Mark will reflect on what has gone well and with hindsight what could have gone a lot better…

Mark Evans is Marketing Director for Direct Line Group. He started his Marketing career in Mars and for 10 years worked on a number of their brands across sectors and geographies. Subsequently, he worked at 118118 and HSBC and joined Direct Line Group in 2012 and in the past 6 years has overseen the transformation of DLG’s marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.

At this Inspire event, Mark will be sharing his warts-and-all career story from 20 years in the Marketing industry, with particular focus on his learnings on leadership.

What you’ll get out of the session:

•     An insight into the turnaround story of the Direct Line brand: from systemic decline to runaway success all based on a very simple idea and Marketing 101
•     The benefit of knowing what Mark wished he knew in his 20’s
•     Leading edge thinking into Neuro-diversity – a fast emerging aspect of the Diversity conversation that relates to those with Diverse Minds (e.g. dyslexia and autism) that have hidden superpowers and from a talent perspective can bring innovation from the edges

100% of ticket sales from Inspire events go to the Marketing Academy Foundation.

Join us at the June Inspire coaching breakfast with Scott Morrison, founder of Boom!

Scott will be sharing his thoughts on ‘How to lead with Boom!’ and make a real difference in your business with six strategies you can implement tomorrow.

Scott’s experience is unique, having worked with or at some of the world’s biggest agencies and brands over the last 20 years as well as creating two successful start-ups with a combined turnover of nearly £1m in the last 4 years.

A blend of strategic agency nous, client commercial sensitivity and the urgency of start-ups means that he advises and consults brands as far reaching as PwC, Channel 4, MediaCom and Prostate Cancer UK. He has helped teams realise new revenue streams, create new visions of the future, join their commercial dots in new ways and embed ‘learning’ cultures where innovation has thrived and is delivering growth.

He works with ambitious leaders and businesses who know change is coming and want to be ahead of it rather than lagging behind; leaders who are feeling the pain and want an antidote; leaders who know the answers are somewhere within their business but are weighed down with the day to day to really get traction behind them.

Scott also shares his views on commercial creativity and culture in Marketing, Campaign, BBC, BBC Radio, FT and the Sunday Times. He’s also an author, writing for and curating Hacker, Maker, Teacher, Thief and Creative Superpowers and is a regular speaker around the world.

3 things you’ll takeaway on the day:

• Learn how some of the world’s most diverse, creative and demanding brands thinks about leadership
• Hear about how powerful ‘positive disruption’ is key to making meaningful change within yourself and business
• Understand why listening to your inner voice and your gut instincts can help generate some of the most incredible leadership decisions for you

There will be also be a chance to meet like-minded individuals over breakfast / coffee.

We look forward to seeing you there.