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Being consciously incompetent by Scholar Adam Holmes

4 weeks into my journey on the marketing academy and I’m at the stage of conscious incompetence.

The first step to improving as a leader, and as a person, is to understand where you need to improve. You must set a baseline. This means having to be conscious about everything I do, and realise the impact of my actions, good and bad.

It is incredibly exciting to actually pay attention and see what’s possible — how I can make people feel, what I can inspire people to do. It is also incredibly frustrating realising that there is such a long way to go, and that after literally every interaction I have I now review myself, and realise that I could have done better.

Time to get comfortable feeling uncomfortable…


The Scholarship – a 9 month, free, part time programme for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.

The Fellowship – Equips CMO’s and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles.

12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack qualifications or poor life choices are normally overlooked for this kind of work experience