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Anthony Ainsworth, B2B and Marketing Director – E.ON

Anthony is E.ON UK’s B2B and Marketing Director and is responsible for the profit streams from £3.5bn of B2B revenues in both SME and Corporates markets; Anthony is also responsible for the delivery of UK-wide Marketing, Digital, Customer Insight & Experience programmes; and is a member of the European Sales & Marketing Board.

Across the E.ON Group, Anthony is leading the set of a new Group-wide CMO function which will have global responsibility for brand & communications, customer and market insight and customer experience.

Anthony joined E.ON in February 2012 and previously worked at Avis where he was UK Commercial Director. He has also held senior roles with Santander, Lloyds TSB, Universal Studios and the Rank Group.

Anthony qualified as an accountant in London and has worked and lived in the Bahamas and New Jersey and held board roles in Japan, Hong Kong and China. He has an MBA at Cranfield School of Management where he specialised in Entrepreneurship and Business Growth.

If time allows Anthony tries to play an occasional game of tennis or get very muddy in obstacle course races and recovers with a glass or two of red wine.

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