David James, Head of Commercial Marketing – Vodafone

David is Head of Commercial Marketing at Vodafone.

Prior to this as Consumer Marketing Director at BT, David was responsible for the trading performance of the Consumer business (acquisitions, migrations, losses) across the phones, broadband/fibre, TV, BT Sport channel and mobile portfolio. He was also responsible for driving key BT brand metrics. He managed one of the largest marketing budgets in the UK. In his tenure, market share for broadband net adds has grown from 40% to 75% in 2013 and the brand is now in the Millward Brown BrandZ top 5 most valuable in the UK, entering top 10 for the first time in 2012. BT Infinity now has over 2m subscribers & BT Sport over 5m. David joined BT in June 2007 as Head of Customer Insight.

He worked at Orange for 5 years as a member of the leadership team holding roles such as Loyalty Marketing lead and Director of Business Intelligence. He held the roles of Senior Strategic Planner and Head of Data Planning at advertising agency Rapier, leading clients such as HBOS and the AA.

He was Head of Marketing Services for US direct marketer Memberworks, supporting many banking & utilities clients in the UK with white label loyalty programs.

He began his career as a graduate trainee for NatWest Bank. He held a range of roles including marketing manager for Student Banking and Head of Marketing for a NatWest internet joint venture in New York.

David has a BSc in Management & Operational Research from Leeds University. He is also inventor of several consumer products, including the multi million pound selling JetRest travel pillow.

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