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Jennie Farmer, Brand Director – De Beers Diamond Jewellers

Jennie is the Brand Director for De Beers Diamond Jewellers (A Joint Venture between De Beers and LVMH), leading the brand globally since joining in 2011. In addition to her global role, in 2014 Jennie was appointed the General Manager for Japan leading the retail business.

Prior to this, Jennie was the Global Head of Marketing for Forevermark, a diamond brand from the De Beers Group of companies. Jennie joined in 2008 to develop the new brand and launch it into its first markets – China, Hong Kong and Japan.

Jennie started her career at the Procter & Gamble European headquarters in Geneva, in Beauty Care. Key roles during this time included Global Design Brand Manager for Hugo by Hugo Boss fragrances leading the strategic planning and new product development, as well as Global Delivery leading the market implementation for Hugo. Jennie moved back to the UK in 2006 to take up the role of Head of Luxury Fragrances for the UK at P&G Prestige including Gucci, Dolce & Gabbana and Valentino.

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