A visionary marketer and experience ambassador, Marta believes brands must harness the combination of creativity, content and data to not just connect with, but delight customers, through personalised, relevant experiences. Marta now heads up Global Enterprise Campaigns after just returning from a 2-year assignment where she oversaw Adobe’s brand, thought leadership, digital, demand generation, and measurement and insights strategies for the enterprise, SMB and consumer segments across the unique and dynamic Asia Pacific region.
Marta has 25 years’ experience in global strategic marketing and business development across technology, content, campaign and partner marketing. Her desire to travel and experience different cultures has led her to a range of senior marketing roles in the USA, Europe and Asia Pacific region.
An innate collaborator, she encourages her team to ‘learn from the people around you’ and passionately supports development opportunities within the workplace.
Marta joined Adobe in 2013 in Global Alliances before expanding to Campaign Marketing with responsibility for campaign planning across the Digital Marketing business; driving global campaign strategy for the enterprise segment across PR, AR, social, paid media, demand generation, events and partner marketing.
She has held senior roles in technology, marketing and business development, including Vice President, Group Account Director at MRM/McCann in Salt Lake City, USA and Director, Digital Home Brand & Campaigns for Intel’s Asia Pacific business.
Marta holds a Bachelor of Science in Electrical and Computer Engineering from the University of Wisconsin-Madison, USA.