Sarah is Chief Growth Officer at HyperJar – a FinTech start-up. Prior to this role, she was CMO at Sainsbury’s for five years, part of the Operating Board and accountable for Sainsbury’s brand and customer activity. This meant she was responsible for all Sainsbury’s communications, including loyalty, in-store experience and partnerships like the Paralympics and Comic Relief; as well as being the chair of the Trading Board and accountable for Christmas.
Prior to Sainsbury’s, Sarah spent 8 years in the brewing industry; working for Scottish & Newcastle (which was latterly acquired by Heineken). During her time there Sarah was Foster’s Marketing Manager, then Innovation Director and ultimately Marketing Director – running the largest portfolio beer & cider portfolio in the UK (Foster’s, Strongbow, Kronenbourg 1664, Bulmers, John Smith’s to name a few). Prior to S&N Sarah was a planner at Leo Burnett in Sydney, having learned the ropes as a grad trainee at Unilever. Her first proper job was as a welder in a steel works in South Wales.
Sarah has an Engineering masters from Oxford and loves being outside – walking, cycling, climbing or scuba diving. However the swashbuckling-ness of these hobbies has been diminished in recent years with the arrival of her two sons, who are now 9 and 6.