Adam runs Marketing at Global, one of the world’s leading media and entertainment groups. Global’s radio brands include the UK’s three biggest commercial radio networks – Capital, Heart and Classic FM – as well as Capital XTRA, LBC, Smooth, Radio X and Gold. Adam was also a Marketing Academy Scholar in 2012 and has gone on to be a Merlin’s Apprentice mentor and has previously been part of the Scholar selection team.
Adam’s team is responsible for all areas across the Marketing spectrum, from ATL to events, PR and experiential and he also oversees Global’s enterprise division. He is passionate about ensuring Global’s brands are among the most loved media brands in the UK.
Before joining Global, Adam was Marketing Director for Microsoft’s Mobile Device division, responsible for the development and execution of Microsoft’s smartphone Marketing strategy in the UK & Ireland. Across the areas of Consumer, Trade and Product Marketing, as well as Planning & Insights, the team was responsible for making Lumia the UK’s fastest smartphone brand in 2013 and 2014.
Adam was previously Head of Consumer Marketing for Nokia where he looked after the creation and execution of marketing campaigns across Western Europe, as well as managing brand-led activities such as sponsorships and brand partnerships.
He returned to the UK in Jan 2011 having been at Nokia Australia since November 2006 where he was responsible for all campaign output for Nokia in Australia and NZ in the role of Senior Marketing Manager.
Adam’s career started in creative agencies, firstly at Euro RSCG in London and concluding as Account Director at leading advertising agency George Patterson / Y&R in Sydney.