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Christopher Macleod, Customer Director – Transport for London

Chris joined Transport for London, the world’s largest integrated transport network, in 2007 and is currently Customer Director. He is responsible for the promotion of a wide range of products and services ranging from Oyster cards to Cycle Hire bikes, the Congestion Charge to the Tube improvement programme and Buses to River services The TfL website is one of the most important in the Capital with around 20m visits every month.

He oversaw the integrated marketing programme for transport during the 2012 Olympic Games, keeping London moving and ensuring a successful event. Under the banner of ‘Every journey matters’ he is working with colleagues across TfL to put customers and users at the heart of the business. Along the way TfL has won every major Marketing and Advertising award including IPA Effectiveness, Cannes Gold Lions, Marketing Society Excellence and Campaign magazine ‘Advertiser of the Year’.

He is an ‘Ad man’ by background and has worked at leading agencies including Saatchi & Saatchi (twice) McCann Erickson and Collett Dickenson Pearce (CDP) where he was chairman.

Chris is a graduate of Newcastle Business School and has a Master’s degree from the London School of Economics.

He is also an eternally optimistic Newcastle United supporter and a regular on the Bakerloo Underground line.

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