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Deborah Dolce, SVP Group Brand & Marketing Director – TJX Europe

After a degree at London University in French & Italian, Deborah began her career in journalism and communications, ending up at the agency that won the TK Maxx business in 1993. Thinking that the unique concept was brilliant, she jumped ship and joined the company, just before the launch of the first TK Maxx store in Bristol, England in the spring of 1994, so have now served over two decades. The brand, the consumer and the marketing of our concepts have always been her vocation, combined with a passion for the culture and reputation of their company. An 18 month stint in Buying and an extended spell running their early ecommerce business gave her a great opportunity to learn even more about the company.Today,

Deborah sits on the senior leadership team for TJX Europe (FY2017 net sales $4,362 billion) as well as oversee all European Brand & Marketing functions from media to insights and from creative to digital teams. They trade two brands (TK Maxx and HomeSense) in six countries and across two channels, so putting the customer at the heart of everything we do is the real focus for her and the team. She really believes in taking an holistic view of brands and as such Corporate Responsibility, Store Design, Customer Service and Internal Comms sit in her group.

There have been lots of proud moments in her career. Getting Comic Relief on board with TJX Europe was a real highlight and so far their partnership has helped raise over £14 million for some of the poorest people in the world, ditto our decade long partnership with Cancer Research UK, raising similar amounts and being the UK’s largest corporate funder of childhood cancers. In later years, the excitement of launching their second brand HomeSense and helping TK Maxx to launch in Germany, Poland, Austria and the Netherlands has kept us all busy.

Deborah is married and has 3 young sons who help keep her on her toes. She enjoys reading, singing in a choir, and with her Italian heritage it will come as no surprise to know that she is a bit of a foodie.

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