Guy is Managing Director of Freeview, the UK’s biggest TV platform. In 2015 he led a full re-brand and the launch of Freeview Play. This was the biggest development in the company’s history, bringing together catch-up, on-demand and live television in a wide range of TVs and set top boxes, subscription free, for a mass market audience. Freeview Play is on track to become the new normal way of watching TV for the majority of UK viewers.
Prior to joining Freeview in July 2011 Guy was at Victim Support where he transformed the brand with a new positioning, identity and advertising campaign, and put in place the national charity’s first five year fundraising strategy.
His media expertise comes from over a decade at the BBC, working in several senior marketing roles, with responsibility for BBC Digital channels, BBC Sport and the BBC Television channel portfolio. His last eighteen months at the BBC were in BBC Worldwide, working on the global franchise strategy for Top Gear, Dr Who and Dancing with the Stars brands.
Prior to the BBC, Guy developed his commercial focus in marketing roles at Bass Brewers, increasing share and profit for the Worthington, Grolsch and Carling brands.
Guy is married with two children and has always been a sports fanatic. He is now concentrating on golf having stopped playing competitive hockey and cricket.