Leila Woodington, Head of Marketing Northern Europe – Facebook

Leila has been at Facebook for over 6 years and leads marketing across Northern Europe. Her team is responsible for developing marketing initiatives that help brands and agencies understand how they can leverage Facebook’s family of apps and services to drive business results.

Prior to this, she spent almost 6 years at PayPal where she managed B2B acquisition marketing, focusing on large enterprise businesses and top tier SMEs. During her time there, she launched PayPal’s award-winning ‘Unwelcome’ and ‘Five Second Film’ campaigns.