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Mark Cripps – EVP, Brand and Digital Marketing – The Economist

Mark has recently relocated from New York to London where he is engaged as EVP, Brand and Digital Marketing for The Economist. His main task there is to acquire new subscribers for the newspaper using digital channels. Immediately prior to that, he was EVP APAC Regional Director at McCann Worldgroup (based out of Hong Kong). There, he was responsible for both the MRM/McCann network regionally and was also the digital marketing’go-to’person across Asia.

A second generation (his Father ran DM for IBM UK in the 70’s & 80’s) and evangelical direct marketer, he has been immersed in the digital marketing space pretty much since its inception (online since 1984 in fact): working on both agency and client-side. In addition to the ground-breaking work for The Economist, he has managed the development of dozens of digital initiatives and online marketing campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; BT; Diageo; General Motors; Google; Guinness World Records; HSBC; IBM; Intel; Interbrew; Microsoft; Royal Bank of Scotland, Saab and Unilever (to name but a few).

With an MA in Marketing and a stalled Doctorate (in Digital Relationship Marketing), he’s a well-practiced mentor, executive trainer and sought-after speaker (events include Ad:Tech, iMedia and the IDM). In addition, he has developed and delivered several digital marketing-focused training courses for some of the largest companies in the world.

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