Sam is Co-Founder of Livity a ‘more than profit’ youth engagement agency that works with youth every day to co-create socially innovative campaigns, communications, content and communities that improve the lives of young people.
Livity engage thousands of young people from a broad range of backgrounds and abilities, empowering them with the skills, equipment, training, apprenticeships and contacts to change their own lives for the better.
Livity’s pioneering and financially and socially successful business model currently works for Google, Blackberry, Barclays, Channel 4, Penguin and Nike.
With his business partner Michelle, Sam was awarded the prestigious 2011 UK Ernst & Young Social Entrepreneur of the Year Award. Sam believes in sustainable business ideas for social change and fly’s the flag for social as well as financial profit.
A product of south London, Sam entered full time work at 18 with a sudden promotion when his manager in Croydon’s Whitgift centre, had a heart attack on the shop floor. A cocktail of career opportunities ensued including: chef, cosmetics buyer, club promoter, outdoor adventure wear retailer and band manager until Sam started his own promotions agency, age 21, called Don’t Panic, now a global youth culture community and company, but in 2001 Sam left to start Livity, with the vague notion of ‘harnessing the power of marketing to change the world…