The authority on Challenger Brands, eatbigfish is a brand and business consultancy with global influence and reputation. The company was founded in 1998 by Adam Morgan after publishing his seminal book on Challenger strategy, ‘Eating The Big Fish’. Their on-going study of Challenger brands through The Challenger Project, inspiring and working with people in all areas of business who need to think and behave like Challengers in order to succeed, has ensured their consistent reputation as the leading experts in their field.

They firmly believe that being a Challenger is a state of Mind, not a state of Market and work with clients using their unique perspective on positioning, innovation and internal culture to create breakthrough strategies and help businesses do ‘more with less’. Working with anyone whose ambition outweighs their resources and who want to be Thought Leaders in their category – recent clients have included Audi, BBC Worldwide, Charles Schwab, Jim Beam, London 2012, Marriott, Nike, Nurofen, PepsiCo, SAB Miller, and US Cellular.

For information about The Challenger Project, Challenger Training and how to work with eatbigfish please visit or follow them @eatbigfishLDN