Caroline is currently the Marketing Lead UK & EIRE for Jawbone, previously she had joined O2 UK in October 2011 to help the Consumer Products team take new communications services to market. During her time she has launched and managed a large beta trial for a new communications product and is currently working with external and internal partners to develop the full proposition and marketing campaign prior to launch.
Before O2, Caroline worked at award-winning London handset manufacturer INQ Mobile as their Product Marketing Manager, responsible for developing handset propositions and communications. She began her career as Marketing Communications Executive for marketing consultancy group Optimisa after studying European Studies with German at King’s College London. Caroline has a postgraduate diploma in Journalism and a diploma in Integrated Marketing Communications from the Institute of Direct Marketing.