Caroline is currently the Head of Advertising and Digital Marketing at Halfords, the UK’s leading multi-channel retailer of cycling, leisure and motoring products and services. She is responsible for defining the national communications strategy and leading the delivery of integrated marketing campaigns across multi-channel media to build brand equity and support the delivery of the commercial agenda. From media planning and creative development through to campaign evaluation Caroline leads the delivery of an omni-channel communications strategy to drive brand preference and market relevance through creative and targeted media campaigns. Caroline’s key successes include delivering advertising campaigns that put Halfords back on the consideration list for bikes in the summer of 2013 and delivering the most successful Christmas for kid’s bikes in 2014 with both campaigns delivering double digital growth YOY.
Caroline began her career in Marketing at Lloyds Pharmacy Ltd in 2006; where she progressed through several roles across a number of marketing disciplines including ATL marketing, In-store, Sponsorship and Local Marketing. In her most recent role as Campaign Manager she was responsible for delivering ATL campaigns for Healthcare services and products. A key highlight within this role was winning ‘Direct Marketing Campaign of the Year’ at the Marketing Week engage awards for the Diabetes Awareness Campaign in 2012. Whilst working at Lloyds Pharmacy Ltd Caroline completed her CIM Professional Diploma in Marketing.