Daianna is the founder of Thoughtful Works, a global creative guild that brings top marketing talent together with mission-led startups to make things that make a real difference. For 20 years, she’s worked in strategic marketing and social impact with big corporates and small startups, client-side and agency, with brands like IKEA, Lego, M&S, Unilever and Pearson… and been an advisor to Prince Charles, too.
Her work with EDF Energy won a Cannes Lion Award in 2013, an IPA Effectiveness Award in 2014, and the Marketing Society Grand Prix in 2015. She’s on the advisory board of tech startup Stuffstr, has served on the D&AD Pencil jury, teaches courses for D&AD and Year Here, and is a mentor for Year Here, Google and Merlin’s Apprentice. She is the Editor of Thoughtful Magazine, has written for The Economist, Quartz and Courier, and has been written about in The Guardian, The Huffington Post, The Memo, Positive News and PSFK.