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Daniel Chidley, Account DirectorThe Azalea Group

Daniel is currently Account Director for The Azalea Group, joining in December 2012.

As the youngest Chartered Marketer in the South West and the 5th youngest nationally, Daniel is highly motivated, committed and a reliable professional; continuously looking to further a challenging and successful marketing career in the leisure industry.

Since graduating in July 2007, he has previously been the Sales & Marketing Manager at DGCC Ltd – operator of Dartmouth Golf & Country Club – Devon’s Premier Hotel, Golf & Leisure Resort. This role was developed extensively over the last four years, including in May 2010 undertaking the role of Sales & Marketing Consultant for The Lambourne Club, Buckinghamshire – a prestigious sister club of Dartmouth. At Dartmouth, he is fully responsible for formulating the total company income budget and maximising total company sales; as well as being responsible for formulating and establishing marketing strategies to meet our organisational objectives. Devising, writing and presenting the annual marketing plan, marketing budgets, board reports, quarterly reviews, targeted action plans and the resulting key performance indicators measured monthly are also part of my extensive role. He manages a cross-department team of 9 people and is responsible for their training, development, motivation and performance as well as carrying out other responsibilities as a member of the senior management team. Also the proud founder of the highly profitable product – ‘The South Devon Golf Tour’, launched in August 2009 and was recently recognised nationally for ‘Excellence in Marketing’ for developing measurable, effective and profitable marketing campaigns (HRS Hotel Excellence Awards 2011). Prior to his role at Dartmouth, he was the Marketing Co-ordinator at Hustyns Hotel & Spa and the Marketing Assistant at St Mellion International (both in Cornwall).

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