Duncan is New Business & Marketing Director for 101 – one of the most exciting independent creative agencies in the UK. He took up this role at the start of 2016, and previously ran 101’s fastest pace account, GAME. Here Duncan led a team that delivered advertising in traditional channels against the demands of a fiercely competitive retail sector, and created one of the most innovative brand campaigns of 2014. Christmas Shopper Simulator marked GAME’s first ever foray into video game publishing and a strategic shift into becoming a true content brand. The game received over 1 million downloads and more than 40 million YouTube views, making it one of the most successful brand campaigns of that year. The work has been recognised by a number of domestic and international awards for creativity and effectiveness.
Duncan was also part of the 101 team that rejuvenated the Vauxhall brand for General Motors. The 2015 release of the new model Corsa has been one of the most successful launches in the company’s history.
Before this Duncan was at JWT for nearly four years where he led agency teams delivering work for global brands including Nokia, HSBC, Nestl and Philadelphia.
He carries a strongly held belief that creative ideas that have the potential to transform a brand’s fortunes should be fought for relentlessly.
Outside of advertising and marketing Duncan is a guitarist, rugby fan and half-marathon runner.