Emi Laughton-Knott – Head of Acquisition Marketing, BT

Emi is an experienced marketing lead, enjoying both the creative and commercial sides of marketing, with proven success in driving business growth through marketing campaigns. In her current role as Head of Acquisition Marketing, BT Mobile, she’s responsible for the creation and delivery of the annual marketing strategy for BT’s latest addition to the product portfolio. Over the last 2 years, she’s delivered three ATL launch campaigns for BT’s SIM Only, Handsets and Family SIM Mobile products, helping to grow sales +25% in the last year. Prior to this, Emi spent 3 years leading through the line campaigns for BT Infinity, (fibre-optic broadband), where she delivered 4 BT flatmate campaigns, and achieved record quarterly sales.

Before entering the exciting world of Marketing, Emi spent 12 months as Business Manager to the CIO for BT Retail, supporting the management of a department of 600+ employees. She feels this role really opened her eyes to leadership from the very top of a large and complex organisation. She spent her first 4 years at BT in sales roles, working mostly with UK Government clients, having joined the BT Graduate programme in 2006. Within this time, she also spent 6 months on secondment to Business in the Community, working on a project helping to tackle the issue of UK youth unemployment. Emi’s proudest achievement at work was raising £62,000 for Comic Relief in just 6 weeks, a project which made her appreciate the importance of using relationships and networks, not just as an enabler for work, but also as a force for good.

Although originally from Essex, North London is now home for Emi and in her spare time, she loves making the most London life, spending time with friends and family, visiting galleries and discovering new places to practise yoga.

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