Imogen began her advertising career at TBWA, spending 4 years working across a spectrum of brands including Apple, Channel 5, Mars and E.ON. She also got a taste of the client side on secondment at Apple.
Imogen’s move to M&C Saatchi was in part motivated by the opportunity to gain public sector and behaviour change experience. A key career success was the creation, launch and development of the award winning Change4Life brand and movement. Over nearly 8 years, Imogen has worked across all the agency’s high-profile accounts, including its most awarded, TfL, and in recent years running its largest account, RBS/NatWest. She leads a large, integrated team to deliver a consistently high volume of brand, product and sponsorship campaigns across multiple channels. She also shares pastoral responsibility for the account management department, including recruitment and development at every level.
Outside of her agency responsibilities, Imogen sat on the IPA Club 44 committee in 2010 and was a Marketing Academy scholar in 2011, an experience she considers to have been invaluable. She is also a mentor for Google Squared and was recently nominated for the IPA’s ‘Women of tomorrow’ awards.