Jennifer Elworthy, Head of Marketing & CommunicationsFreesat

Jennifer is Head of Marketing and Communications at Freesat, a subscription-free satellite TV joint venture between the BBC and ITV, where she oversees the strategic development and execution of marketing and PR. She is responsible for driving Freesat awareness and sales through campaigns, brand development, customer and retail marketing, customer service, digital and PR.

Jennifer is also a DMA judge and Non-Executive Director of Digimeal, a digital start up. With over 10 years experience across leading media companies, her previous roles include Marketing Manager at The Times, where she led campaigns to market print and digital subscriptions and launched the ‘pay wall’, and various roles at the BBC, including the launch of BBC branded channels internationally.

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