Joanna Watson is a Senior Brand Manager at Unilever, with over 6 years’ experience in marketing. In her current role she is leading a portfolio of two brands, spanning the savoury and dressings categories worth c.£100M RSV. Joanna’s role is comprised of full P&L responsibility, brand strategic planning & activation and line management. In terms of marketing skills, Joanna’s current role requires a full understanding of the UL 6P Marketing Mix Model. She crafts strategic brand plans, leading brand equity work to define proposition and craft effective, impactful communication whilst also managing brand commercials via price, promotions and place levers. She achieves this by leading a team of internal and external business partners spanning different functions e.g. supply chain and sales and external agencies e.g. media and communications agencies.
Prior to this Joanna worked on other areas of the Unilever business including another Savoury role plus 2 roles in the personal care business, both a global brand development role and a UK based customer development role. She as spent a short placement in supply chain, giving Joanna a holistic view of the business.
Prior to Unilever, Joanna worked in Marketing and Communications at a science and technology firm, QinetiQ, via a year in industry placement and was subsequently sponsored through university. Joanna studied Philosophy, Politics, Economics (PPE).