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Jonathan Marchant, Senior Brand ManagerHeineken UK

Jon is currently a Senior Brand Manager at Heineken UK, where he is responsible for managing the premium cider portfolio including the Bulmers & Old Mout brands. After a year in role, he has already overseen the no.1 cider launch of 2015 with Bulmers Zesty Blood Orange Cider, and helped Old Mout establish itself as a credible and exciting challenger brand in the fruit cider category. His passion for pushing boundaries also saw Bulmer’s launch the world’s first Black and White bar in addition to co-creating a new unique classical-grime music track, as part of the wider Live Colourful campaign, both of which gained great traction with consumers and PR alike.

Previous to this he worked on the Foster’s lager brand, where he helped to deliver the first growth on the brand in four years. This was achieved in no small part through execution of the famous ‘Good Call’ advertising campaign, the winner of IPA effectiveness Grand Prix in 2015, and evaluated as the most successful beer campaign ever in ROI terms.

Prior to this role Jon worked at Danone UK, as Senior Brand Manager on the Volvic Touch of Fruit brand. During this time, he was pivotal in implementing the first ever solus TTL activity on the brand, driving double digit growth and winning the Grocer Gold Award for ‘Drinks brand of the year’ in the process. Jon started off his career working at the media agency, Mediacom where he was promoted to Senior Planner within two years. Whilst at Mediacom, Jon managed the BSkyB and SEAT media accounts, where he learnt about the importance of always putting the consumer at the centre.

Outside of work, Jon is a known to be a bit of a foodie and even brews his own beer. He also loves the great outdoors, with a particular love of outdoor sports, festivals and travelling.

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