Kathryn is currently Head of Commercial Marketing for Global Radio. Prior to this Kathryn was the Brand Manager at LEGO and is responsible for managing LEGO’s product portfolio in the girls market. Kathryn is accountable for the brand P&L and delivery of ambitious growth targets. Kathryn has planned and delivered the 360 marketing plan for LEGO Friends in the UK and Ireland. This has resulted in LEGO Friends becoming the No. 1 new toy property in 2012. She is also developing the first UK Masterbrand campaign for LEGO.
Kathryn began her career in account management, working for 6 years in different advertising agencies. She developed the marketing strategy and communications for global and UK brands ranging from Carling to Dove. Her highlights include producing the first ever Dove for Men campaign that launched at the US Superbowl in 2010 and winning a Gold EFFIE award for long term effectiveness on Dove Deodorant in 2009.