Lara is a Product Marketing Manager at Facebook for Workplace, Facebook’s new communication and collaboration product for businesses. Here, Lara is working to drive the adoption and growth of Workplace among businesses of all sizes around the world. Partnering with Product, Engineering and Research teams, Lara analyses the business communication industry to find insights to influence the future development of Workplace. Lara also partners with Marketing Communications and Sales to develop the strategy for how to effectively take Workplace to market.
Lara joined Facebook in November 2016 following 8 years at Microsoft. At Microsoft, Lara spent 4 years in the Skype team as Product Marketing Manager. Over the 4 years, Lara focused on driving growth in emerging markets and managed Skype for iPhone, iPad and Windows Phone globally.
Before joining the Skype team, Lara spent 4 years in the Microsoft UK subsidiary, where she launched Office 365 and Office 2013 to the UK market. To do this Lara led the creation of the integrated marketing plan that transformed Office from a perpetually licensed product into a software as a service subscription.
In her spare time, Lara competes in triathlons, road cycling races and marathons to raise money for charities close to her heart. Lara is also a keen sailor, and has recently qualified as a skipper.