Mark Paterson, Senior Brand Manager – Innocent

Mark is currently Senior Brand Manager for Innocent. Previous to this he was the Brand Manager for Cadbury Dairy Milk. He recently led the engagement campaign for the latest Glass and a Half a Full Production, the ‘Dancing Clothes’ along with the hugely success launch of Cadbury Dairy Milk Chocos. Earlier in the year Mark also helped drive fantastic incremental sales for the portfolio by leading a successful Fairtrade Fortnight in store promotion that enabled shoppers to fund solar panels for Ghanaian farming communities via a 20% profit donation mechanic.

Joining Cadbury in 2007 Mark started his career on the Commercial Graduate Scheme. During this time he worked in a number of different roles across Sales and Marketing. In 2008 after the launch of Trident Mark manage Cadbury’s fledgling gum business in Tesco, negotiating a new approach to gum display that gave the brand a strong foothold within its biggest grocery account. After this he delivered the successful launch of Caramel Nibbles and a number of campaigns that saw the return of the Caramel Bunny. Mark also worked with brands such as The Natural Confectionery Company and Maynards, helping to develop their growth strategy. Aside from selling chocolate Mark also has a passion for art, painting and drawing.

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