Ross Farquhar, Partner – 101

Currently a Partner at 101, a creative company based at Somerset House. Since joining the agency he’s been responsible for the creation of Baileys Chocolat Luxe for Diageo, the introduction of Avios for IAG, the launch of the latest Corsa for Vauxhall and the revitalisation of Scottish Widows.

He started his career at Cadbury, where he worked on almost every purple-tinged brand from Creme Egg to Flake. Most notably, he re-launched Wispa and Wispa Gold into the UK, winning an IPA Effectiveness Gold Award in the process.

Ross hails from Scotland, so if you see someone in a kilt at a marketing industry black-tie dinner, it’s probably him.