Tash is an experienced planner and owner of The Mix, a human behaviour agency. The Mix started 5 years ago with a simple business purpose, human behaviour is fascinating, research isn’t. Tash works within the business leading her team of researchers, planners and creatives to uncover ground breaking human insight and deliver these to clients in surprising experiential ways that will change marketers minds about people that buy their brands. The Mix now partners with FMCG businesses such as Nestl and Diageo and can often be found blindfolding clients in meetings.
Tash is a regular speaker at events such as Food Matters Live, Marketing Week Live and Ad;Tech where the one thing you are guaranteed is no powerpoint. Tash also founded thequiff.org a site dedicated to supporting women in leadership roles. Prior to founding The Mix, Tash worked as a planner for packaging brand agency BrandMe, and prior to this worked in client services at both FutureBrand and jkr cutting her teeth in the world of supermarkets.