Zoe has recently joined Killik & Co (Feb 2016) as their Marketing Director. Previous to this she was the Head of GINspiration at The Sipsmith Distillery London; a fast growing team of impassioned craftsmen who are on a mission to bring gin of uncompromising quality and character back to the city where it all began. Recently voted 4th top trending Gin by the world Best 50 Bars for the second year in a row, and the leading spirit for CoolBrands 2015, she spends her days leading a growing challenger brand team, stirring Martinis and sharing the Sipsmith story with spirit lovers.
Prior to that Zoe was a Strategy Director at eatbigfish, where she led business strategy and innovation project, through a Challenger Brand lens, for clients that included PepsiCo, Pfizer and the BBC. Before that Zoe spent 5 years consulting in the Healthcare space, which included healthy snacks to prescription medicines. There she helped set up a multi-disciplinary brand strategy and insight offer, having progressed from Omnicom/DAS’ Accelerate Graduate Management Programme where she worked across 7 agencies across 16 months – ultimately giving her an invaluable insight into all the skills and aspects involved in building great global brands.